Code : 2024097
Event Name : How Demographic and Market Data is used to understand Dairy Farm Hong Kong store performance
CPD Code : Formal Events
Speaker : Carl Maynard
Carl Maynard is an experienced retail analytics leader who has worked for several major retailers across Asia and Europe over the last 30 years, based in Hng Kong for the last 6 years. He has driven market entry and led the property expansion strategy for multiple retail formats in diverse markets. This has included sales and profit forecast modelling, rental analysis and detailed store clustering and performance reviews. Data and technology have developed significantly over this time, emphasis is placed on making complex and disparate data sets more accessible and insightful.
Event Date : 2024-07-26
Event Time : 7:00 pm - 8:30 pm
Registration Closing Date : 2024-07-24
CPD Hour(s) : 1.5
Divisional PQSL Hour(s) : 1.5
Venue : By Online Media – Zoom
Division : PFMD
Organizer : Property and Facility Management Committee
Fee : HK$150 for members; HK$210 for non-members
Priority : PFMD Members; First-come-first-served
Language : English
Details :

Hong Kong has a uniquely compact residential and retail market structure, with 97% of the population living on only 2% of the land area.  Dairy farm has an expansive store network with almost 2,000 stores.  We will demonstrate how granular data is used to help understand how our network of stores performs, where we trade well and where there are potential opportunities for immediate and longer-term growth.

The session will be split into three modules. 

Location Planning – using cloud geographic information systems to visualise and combine external and internal datasets.  This can be used across our organisation to inform and explain how our stores work, how store types can be clustered and how the granular Hong Kong Census data can be used for practical property strategy planning.

Lease management – how we link store performance trends with short property lease terms to make informed renewal decisions in a timely manner. 

Performance management – how we can extract and report key internal and external information including delivery data, loyalty data, customer data and store performance and trends to support our individual store and network understanding and business strategy planning

We will use live cloud-based link for all three modules that the audience will be able to access after the session.  We will share how complex data can be simplified and used across all levels of an organisation.  This will include dynamic, interactive reporting, flexible data management and moving responsibility away from developers and into the hands of users and decision makers.

Remarks :

The event will be conducted online via ZOOM. Upon successful payment of the registration fee, the ZOOM link for joining the CPD event will be available in the CPD/PQSL profile under the "Member Area" of the HKIS website.

On-line registration is not applicable for non-HKIS members. To register, please complete the CPD registration form and return with payment to the HKIS Secretariat.

Please install the Zoom Application in advance at

  • For Mobile phones, iPads & Android, install the ZOOM Cloud Meetings app from App Store or Play Store.
  • For PC and Mac, download and install the Zoom Client for Meetings.




This is an Official and Core activity related to Professional Practices under the CPD Scheme of the Property Management Services Authority. Holders of Property Management Practitioner Licence may receive a maximum of 1.5 CPD hours by participating in the activity.

Payment : HKD 150
Face-to-Face/Zoom : By Zoom